Before you start filming, pre-production is the crucial first step in bringing your video project to life. It's all about planning and figuring out the story you want to tell.

Planning to tell your story

  1. The foundation of any good video starts with a solid idea
  2. But an idea is just a spark. It’s important to make sure you have a concise direction for your production. It doesn’t matter whether it’s a small segment or a whole series, you should be able to summarize it in one to two sentences. What is your vision? What is it going to be about? Pre-production is when you will take the time to plan out your story and make sure it resonates with your audience.

    A helpful guideline is phrasing it as such: People doing something for a reason. Make sure you have a character, and activity and a motivation. Define your idea with our Storytelling Guide PDF navigate_next

  3. Planning your shoot
  4. Pre-production also involves planning your shoot. You will need to determine:

    check_box Filming Location
    check_box Date and Time
    check_box Arraging the Equipment

    Not sure what equipment is required or don’t have the necessary equipment?

Additional resources


Once you have your idea fleshed out, your shoot scheduled, and the equipment sorted out, you’re onto stage two.